Best Content Marketing Tools in 2025

All successful content creators or digital marketers know that content is king. They use it to establish relationships and credibility with their audience and show their authority on the topics they discuss. Still, just creating good content is not enough. It has to be shared on the right platforms, and its performance must be monitored.

Here's where content tools come in handy. They help marketers bridge the gap between marketing and sales by tracking, distributing, and analyzing the content they post. Below is a comprehensive list of the top content marketing tools that can help you attract more customers and propel your business forward.

Canva

As one of the best visual content marketing tools, Canva makes it easy to create visual marketing assets even if you have no design experience. It features an extensive library of templates, images, fonts, and graphics for creating social media posts, presentations, and infographics.

Canva has a free plan with basic features, but you must pay a subscription of $12.99 per month if you want to access premium functions.

Pros:

• Social media templates
• Customizable templates
• Budget-friendly subscription plan

Cons:

• Limited free version

BuzzSumo

BuzzSumo is undoubtedly one of the best content marketing tools for content discovery, analysis, and performance metric tracking. This multi-purpose app helps creators identify the most effective content for the topics they cover and learn what works best for their competitors. It also allows users to discover what topics are trending so they can ensure their content is on point.

However, BuzzSumo is on the pricier side, with four different plans costing between $199 and $999. Still, it offers a 30-day free trial, during which you can explore some of its functionalities. 

Pros:

• Influencer outreach
• Trend analysis
• Content discovery

Cons: 

• High subscription cost

Grammarly

Grammarly is a top content marketing software you can use to edit and proofread text before publishing. It detects spelling and punctuation errors, tracks your grammar and writing style in real time, and provides suggestions on how to make your sentences and paragraphs more effective.

Being very user-friendly, Grammarly is among the best content marketing tools for beginners. It has a browser extension that works with Chrome, Firefox, and Safari and comes with a free basic grammar and punctuation plan. You can also access it as a desktop app that integrates seamlessly with different UGC platforms. Since its free version has limited functionalities, you can subscribe to its Premium ($12) or Business plan ($15).

Pros:

• Built-in plagiarism checker
• Detection of misspelled words and punctuation errors
• Suggestions that can help you learn

Cons: 

• Occasionally incorrect suggestions

Google Analytics

Google Analytics is one of the best free tools for content marketing, ideal for measuring your site's performance and understanding your audience. It is widely accessible and user-friendly (at least in terms of the basic settings), so it’s no wonder it is one of the most used apps on the market.

Once you have learned the ropes, you can set up a configuration that can help you track goals, see live visitor stats, and measure campaign success. You can also understand how the audience finds you and have a broader picture of how well your website is performing. 

Pros:

• Excellent free content research tool
• Traffic data displayed in real time
• Out-of-the-box reports and web analytics

Cons: 

• No customer support

Google Console

Google Console excels at measuring and improving organic search results for your content. It is a great content marketing app for checking keyword performance, monitoring site performance in SERPs, and measuring traffic. 

In addition, Google Console can help content creators identify underperforming pages and provide suggestions for improving their articles. It can also enhance the clickthrough rate (CTR) and find new, rankable content opportunities. Best of all, it is easy to use and free. 

Pros:

• Data-driven insights
• Integration with other Google tools
• Mobile usability analysis

Cons: 

• Lack of real-time data

Semrush

If you need to improve the readability and visibility of your content in SERPs, Semrush is the tool for you. Thanks to its robust SEO tools and its competitor analysis functionality, it ranks as one of the best digital marketing tools out there. By using it, marketers can rest assured their content connects with the target audience.

Semrush helps you optimize your content through keyword research, backlink analysis, and site auditing. It also performs well when finding popular topics to address in your content and providing insights into competitors' strategies. 

You can test the software for free for seven days, but many functions are only accessible after buying a subscription. Note that Semrush isn't a tool for beginners — it's designed for those interested in serious SEO and website growth. 

Pros:

• Powerful link-building features
• Huge databases
• Extensive keyword and backlink metrics

Cons: 

• Data only covers Google

Trello

Trello has proven to be among the best content marketing tools for project management and task tracking. Marketers prefer it because it allows them to organize all their project teams in one place and tailor the platform according to their needs. Trello has plenty of customizable cards, boards, and lists that facilitate content creation workflow. Thanks to this, Trello has become the most sought-after enterprise content marketing tool. 

Plus, Trello is super easy to use and free, but if you would like to have access to more functions, consider subscribing. The Standard plan is just $5 per month and is ideal for small teams. 

Pros:

• Simple and affordable pricing
• Exceptional user-friendliness
• Upgrades and third-party customizations

Cons: 

• Lack of advanced project management functionalities

Ahrefs

Those who want to build their content around popular topics often turn to Ahrefs. This powerful content marketing software platform is used for link building, technical SEO, backlink analysis and monitoring, and site auditing.

Nevertheless, Ahrefs is best for keyword research. It helps you generate new keyword ideas and analyzes each option to calculate how difficult or easy it will be for you to rank for it. Also, the tool can evaluate and track existing keyword sets. Unfortunately, Ahrefs has no free trial version, and its most basic plan, Lite, costs $129.

Pros:

• Advanced keyword explorer
• Backlink and content analysis
• Rank tracking and site auditing

Cons:

• No free trial

Hemingway App

Hemingway App is one of the top content marketing tools for improving the readability of your content. It’s quite simple to use — you just have to paste your text into the editor, and you’ll get a reading level score. The app highlights hard-to-read sentences and offers simpler alternatives.

The Hemingway App is beginner-friendly and free to use in a browser. A desktop app costs $19.99. 

Pros:

• Available for free in a browser
• Great for short stories, blog posts, and articles
• Equipped with a grade-level system for readability

Cons: 

• Not recommended for longer pieces of writing

CoSchedule

CoSchedule is often described as one of the best content marketing tools for small businesses. Designed to streamline all aspects of your work process, it features a marketing calendar that lets you conduct all your scheduling, collaborations, and social media campaigns and monitor content across various channels.

This software also has a built-in Headline Analyzer, which improves the effectiveness of your article and blog post headlines. It has an intuitive interface and integrates with many popular platforms. Though it is free (with limited functionalities) for individual use, you must subscribe if you need it for your team.

Pros:

• Allows social media posting from the dashboard
• Facilitates working in teams
• Enables the creation of entire media campaigns

Cons: 

• Supports only selected social media

Asana

Asana is a renowned task and project management tool. Individual content creators and teams find it valuable because it allows them to centralize everything from day-to-day tasks to long-term goals. This comprehensive content marketing toolkit enables you to create tasks and subtasks and keep everyone on top of their responsibilities and priorities.

This platform also has a wide range of extensive options, add-ons, and power-ups. Although Asana provides a free plan, its paid version is also affordable, which is critical for small businesses and individuals with no or little financial resources. It also garners attention for being a user-friendly software that most people can pick up in a few minutes (at least when it comes to the free version).

Pros:

• Extensive integration options
• Free plan available for up to 15 members
• Exceptional user experience

Cons: 

• One assignee per task 

Yoast

Yoast ranks highly among the top content marketing tools for SEO writing and is also one of the best WordPress plugins for improving search engine rankings. It is an intuitive and customizable app that allows you to tailor your site to increase traffic. Some of the features Yoast offers include readability checks, optimization tips, and keyword usage analysis. 

Its platform was designed in a way that everyone can use it. It has a free version that comes with basic SEO features, but there are also several subscription plans, the cheapest one being $99.

Pros:

• Helps with finding the right keywords
• Provides excellent SEO proofreading services
• Fixes your site flaws

Cons: 

• Doesn’t always understand the intent

Evernote

Do you tend to take notes while doing business? Evernote is an outstanding note-taking app and one of the best content curation tools. It helps you manage all types of notes, from daily to-do lists to more complex projects, keeping everything easily accessible and organized. In addition, Evernote can also handle document scanning, content uploads, and project collaborations.  

If you are wondering whether Evernote is right for you, you can leverage a free one-month version. Afterward, you can subscribe and choose a plan that suits your needs. 

Pros:

• Customizable dashboards, templates, and workflows
• Easy access and editing
• Multiple data entry methods

Cons: 

• Expensive premium plan

SurferSEO

SurferSEO is a cloud-based platform and one of the best AI tools for content marketing. It is easy to work with, and it helps marketers optimize their content based on real-time data. Additionally, it improves their organic visibility in the SERPs, enables discovery of relevant topics, and checks the target audience's search intent. As a result, sites attract even more organic traffic.

Another feature that makes SurferSEO stand out is its AI writer, which can produce entire articles on par with human-written ones. You can activate a seven-day free trial and explore some of its functionalities. The software has four pricing plans, and the most affordable is $89. 

Pros:

• Easy keyword and content optimization
• Intuitive content editor
• AI writing

Cons: 

• High price of the AI writer

Answer the Public

In a sea of tools for content marketers, Answer the Public cuts through. It is a valuable, user-friendly platform for researching keywords and ideas you can use for your blog posts, articles, and other projects. Answer the Public leverages Google and Bing results and provides data visualization.

Some marketers use this app to conduct comprehensive keyword research and identify relevant topics to optimize their content strategy. If you want access to all the platform’s services, you may consider one of the three paid plans. 

Pros:

• Great tool for conceptualization of new ideas and keyword exploration
• Intuitive interface and visualizations
• Extensive keyword database

Cons: 

• No keyword search volume data

Conclusion

You can really benefit from top content marketing tools if you use them correctly, as they make creating, sharing, and analyzing content easier. This is why it is essential to develop a strategy and choose the tool that fits your needs and budget to reach and engage more people. 

Take the time to analyze our list and choose the tool that will help your business and content grow. 

FAQ

What is content marketing?

Content marketing refers to a type of marketing that aims to engage, attract, and retain an audience through videos, blogs, podcasts, social media posts, and more. It is a strategy that doesn’t explicitly promote a brand but instead works on stimulating interest in its products and services.

Which tool is used for content marketing?

The answer depends solely on your preferences, as the tools from our list cater to various audiences, functions, and budgets. If you need an editing and proofreading app, you can opt for Grammarly or Hemingway App. However, if you want to conduct extensive keyword research, you can use Semrush or Ahrefs. 

What is the most successful content marketing tool?

According to Google research, BuzzSumo, Trello, and Canva rank the highest. This is because these apps have built-in social media management tools, SEO features, and website analytic options. Although BuzzSumo is more on the costly side, the other two have affordable pricing plans. 

What are digital marketing tools?

Digital marketing tools are web-based applications that allow marketing teams to develop effective sales strategies. Many companies use them to manage email marketing, websites, and keyword research.