8 Ways to Create a Fintech Content Marketing Strategy for Your Business

Despite the influence of social media marketing and other modern-day solutions, Fintech businesses often struggle to promote their brands. The thing is that legal restrictions and the nature of the market limit the possibilities for crafting a flourishing advertising method.

Still, a well-thought-out Fintech marketing strategy can raise brand awareness, promote your company, and unlock new business opportunities. Check out our guide below to find some proven Fintech content marketing tips and tricks, as they are bound to send you in the right direction.

Tip #1 — Round Up A Content Marketing Team

One of the best ways to develop a Fintech content marketing strategy is to form a team of experts in the field. You can team up with a Fintech content marketing agency like Contentworks or Mint Studios or look up another option near your location.

These agencies consist of social media marketing experts, SEO analysts, and videographers who could help you develop a content marketing plan. Achieving top-ranked spots on Google’s search results page or posting animated videos promoting your content can help drive traffic to your business website. With a marketing team in place, you can rest assured the job will be done right.

Tip #2 — Run a Blog

The whole point of running a Fintech content blog is not to earn income through affiliates but to drive more attention to your business. The market is still vastly unexplored, and if you surround yourself with keyword researchers and SEO content experts, you can achieve Google’s top spot ranking.

This way, more people will become familiar with your brand and services, which may even lead to new B2B opportunities through your contact information. Your blogs could help educate readers and generate trust from your audience.

Tip #3 — Go for Social Media Marketing

One of the best Fintech marketing strategies is building engagement using social media accounts. Again, you might need to seek expert help, but you should also be able to craft Instagram and TikTok posts yourself.

Either way, Fintech social media marketing can be crucial for raising brand awareness, especially in the case of Fintech startup marketing. You can take a combined approach and feature a mixture of educational content and short, animated, attention-grabbing posts. Also, engaging with your audience on social media allows you to get to know them better, which will help you create appropriate marketing strategies in the future.

For business growth opportunities, you might want to consider LinkedIn. This serves a double purpose — you get to analyze your competitors and their marketing strategies and build new connections that can potentially affect your business expansion.

Tip #4 — Consider Influencer Marketing

This is a surprisingly overlooked option, but you can also consider Fintech advertising through influencer affiliate programs. For this one to work, you’ll want to choose trustworthy financial influencers with a good reputation. Through catchy and short ads on their YouTube channels or social media, you can spread the word about your brand to millions of viewers.

Unlike social media and digital marketing for Fintech companies, this one doesn’t require creating your own audience from scratch. You’ll simply lean on the audiences of prominent financial influencers with millions of followers, which is why it may be more effective.

Tip #5 — Implement Community Rewards

Once you have your SEO and social media marketing strategies in place, you can start with community rewards. These are traffic drivers for your existing on-site visitors and your community overall. They can be simple, like a welcome boost comprising a few free credits that readers get when signing up for your services.

Alternatively, you can try a more delicate approach by implementing a loyalty system with redeemable rewards or more affordable subscription plans for existing service users.

Tip #6 — Create an App

This one may not be as affordable as some other options, but creating a mobile app greatly helps you attract new customers. In today’s world, every service has a fast-loading mobile app with simple navigation options. Stick to this pattern, and you can see your audience expand.

In addition to the base content, your app can hold infographics-based instructions for using your Fintech products or other schemes like quizzes to diversify your brand and make it stand out from the bunch.

Tip #7 — Create a Forum Thread

Another way of driving community engagement is through a brand-specific forum. It’s a Fintech marketing strategy that’s not so frequent nowadays, so you can make good use of it. Your forum can feature a simple or standard layout where your blog readers and customers can share their thoughts.

Plus, it allows the participants to get instant help from other members, making it an additional impromptu form of customer support.

Tip #8 — Try Email Marketing

Lastly, an email Fintech content marketing campaign is still worth trying. It’s especially effective if you build a thriving community around your brand through an SEO blog, forum, or social media.

This way, you can target specific groups within that community and hire an email marketing content writer to craft compelling messages. You can also try the old-fashioned email outreach and use proven B2B Fintech content marketing examples.

Our Take

We know that running a successful campaign and marketing for Fintech is a bit of a reach for new businesses. However, it won’t take long before you notice significant traffic bursts if you hold onto the tips we’ve laid down in this guide.

Each of the recommended options is worth exploring, and a combination of several of them can quickly turn into a B2B Fintech marketing strategy tailored to your business specifically. 

FAQs

What is fintech content marketing?

Fintech content marketing is a set of marketing strategies tailor-made for that niche, and it aims to drive community engagement and spread brand awareness. It can help create new business opportunities through social media posts, email outreach, blog posts, or influencer affiliates.

What is fintech content writing?

Fintech content writing is a marketing approach that relies on SEO-optimized blog posts and emails. It’s done through keyword research and working with SEO specialists to boost the site’s Google rankings and, therefore, attract new readers and customers.

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How do I write a FinTech blog?

You can write a Fintech blog by analyzing the niche and its keywords, checking out competitor articles and blogs, or hiring a content writing agency to craft professional and persuasive content.

How do you market a Fintech product?

There are several ways of marketing a Fintech product, from social media marketing to fun infographics, posts, and blogs. You can choose one of the options or combine several of them for a diversified marketing campaign.