Top Content Marketing Solutions to Increase Marketing ROI

When devising a marketing strategy, successful companies rely heavily on the best content marketing solutions money can buy. Good content published regularly has a tremendous impact on consumer behavior. It can help you build brand awareness, gain authority in the industry, and establish a strong foothold in the market. 

However, generating top-quality content that keeps your audience engaged throughout their customer journey can be a tough nut to crack. This is where the right content marketing solution can be a lifesaver. We will discuss the best products in this sphere below, namely: 

• HubSpot
• Cronycle
• SharpSpring

Why Should You Use Content Marketing Solutions?

Employing the right content marketing platform to implement its solutions into your day-to-day operations can help you attract the attention of potential customers. This enables you to create content prospects want to see, convert more leads by turning those site visitors into long-term customers, and much more. 

A scalable content marketing service package allows you to build a personalized and automated marketing campaign to get your message across to your target customers. Through original content, you can influence your audience, encourage them to engage with your brand, and provide valuable information that will address their needs. 

Thanks to the SEO aspect of content marketing solutions offered by top content marketing service providers, your business will become more visible and gain authority among your target audience, thus ensuring you rank higher on search engines. 

Furthermore, creative content marketing costs much less than traditional marketing and offers a much higher ROI. Specifically, it costs less over time — once you pay the initial cost of content creation and the content gets published, it’s there to stay. This stands in stark contrast to traditional advertising, which stops the moment you stop paying for it. 

Research and content marketing case studies have shown that companies that use content marketing services generate close to 70% more leads than competitors who rely solely on classic advertising. 

How to Start Using a Content Marketing Solution?

Once you have selected the perfect content marketing solution for your business, the next step is to schedule a call with a representative. Expect to discuss your needs, define your goals, and provide enough information so that the marketing team can conduct research and create the ideal buyer persona. 

Content strategists then conduct a detailed audit of your existing content to check if it’s in sync with your newly-established goals. The next step is to select the content platform and plan that works best for you and your budget. You’ll get to choose between a series of features and characteristics that include but are not limited to creating landing pages, social media marketing, marketing automation, custom reporting, SEO, and more. 

Finally, once your tailor-made creative content strategy is implemented, your content will be published promptly and targeted at the right audience. 

Best Content Marketing Solutions for 2023

Getting to the best content marketing websites offering comprehensive content marketing solutions is no small feat. You need to analyze dozens of features, compare the pricing, cross-reference the testimonials for each content platform to see what the users are saying, and more. 

Our content marketing experts have done the heavy lifting for you and brought a list of top content marketing solution companies for your reference. 

HubSpot

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HubSpot opened its doors in 2005, offering powerful CMS and CRM platforms. It’s a one-stop shop for marketers and business owners who want to create a successful inbound marketing strategy, increase website traffic, convert leads, and improve ROI. The marketing solution from HubSpot includes various tools that connect marketing with sales, customer support, and other sectors within the company so that you can gather customer insights, analyze them, and automate as many business processes as possible.

Main Features & Pricing

HubSpot’s marketing software solution is jam-packed with features, tools, and data processors that can save you a lot of time and help you provide a personalized experience for your audience. Its features include publishing blogs, SEO analysis, social media management, ad tracking, email marketing, lead tracking, marketing automation, analytics, and more. 

The services offered may vary depending on the package you choose. We’ve listed HubSpot’s plans, along with their rates, below: 

• Free — $0/month 
• Starter — $45/month 
• Professional —  $800/month 
• Enterprise — $3,600/month

Pros and Cons

✅24/7 customer support

✅Award-winning solution

✅Multiple content marketing tools under a single platform

✅Quick implementation

❌Pricey option

Cronycle

Cronycle is one of the most comprehensive content marketing solutions on the market. It is powered by the latest AI software and marketing experts, filtering through 80,000+ topics to find the high-quality and relevant content you need to feature on your website to drive traffic, generate leads, and improve your position on the market. 

Main Features & Pricing

Cronycle aggregates information from millions of sources, including podcasts and newsletters, so that you can stay at the forefront of the market’s needs. Another helpful feature is automating full-text searches into articles and documents. With an in-built newsletter tool, you can share insights, invite subscribers, and receive email notifications and alerts for key terms and viral content. Third-party integration is also facilitated, including WordPress, Slack, Twitter, and more. 

The pricing structure is as follows:

• Individual (for single users) — $49/user/month
• Enterprise (for teams) — $79/user/month
• Enterprise API (for integrators) — Per quote

Pros and Cons

✅AI-powered solution

✅Custom feeds with advanced filtering

✅Real-time alerts

✅100 expert-led topics

❌Not enough pricing plans

SharpSpring

SharpSpring is another powerful all-in-one piece of content marketing software hell-bent on helping your business grow. The company was set up in 2014 to deliver state-of-the-art marketing automation. It offers various plans that can cater to the needs of your business based on its size and scope, thus offering a competitive pricing plan. 

Main Features & Pricing

SharpSpring focuses on marketing automation and CRM through a unified solution that features a landing page designer, campaign design and tracking, marketing automation, email marketing, social management, and more. 

Pros and Cons

✅Affordable solution

✅Seamless automation of email marketing

✅Free and optional CRM

✅WebEx native integration of top video conference platforms

✅Multiple tracking features

❌No specific content creation tools

Summary

The purpose and meaning of online marketing is to allow you to get more visibility, generate more leads, position your domain as an authority, and ultimately increase your ROI. The fastest way to do so is via content marketing solutions that can round up the entire process into a single platform. 

Companies using content marketing have a proven track record of success in achieving short and long-term goals, so if you want to be among them, check out the companies we’ve listed on the page and start generating more profit now.