Top Content Writer Jobs in 2025

Top Content Writer Jobs in 2025

Dušan Jovanović

4

 min read

The online content writing industry emerged in the 1990s as technology revolutionized the world. Companies saw this as an excellent opportunity to reach wider audiences online through their writing. They first experimented with blogs and articles, but once digital marketing was added to the mix, a whole new world of opportunities opened up.  

Looking at this industry today, you can see a high demand for content writing jobs. The rise of social media over the last decade has played a crucial role with platforms like Instagram, Facebook, and TikTok, and the future of content writing looks bright. 

What Does a Content Writer Do?

Content writers create printed and digital content to provide information or promote products and services for different companies. To be successful, a content writer must produce content that matches the brand's voice and personality. This indicates that they must possess outstanding writing and research skills, as well as the ability to adjust tone. 

Types of Content Writer Jobs

There are numerous content writer jobs, but some of the most popular are copywriting, technical writing, blogging, SEO writing, product description writing, ghostwriting, and social media writing. Additionally, you can work as a resume writer, press release writer, or editor. 

Bloggers, TikTok content writers, CX writers, and B2B and advertorial content writers are in high demand in the US. Amazon content writer jobs are also hot. On the other hand, social media content, e-commerce, and technical content writing dominate content writer jobs Kolkata, India. 

The table below demonstrates the main responsibilities and requirements for some of the jobs mentioned, as well as what salary you can expect depending on where you live.

Content writing jobs

1. Blog Writer

This is one of the most popular content writing jobs. Many beginners start their writing careers with personal blogs, but you can also blog for your employer. When creating blog content, writers must dive deep into the topic, make it engaging and informative, use keywords strategically, and be able to adapt their copy to mirror the client’s tone and voice. Blog posts aim to entertain, educate, and inspire readers. 

The great thing is that blog writers often enjoy the flexibility of working remotely since many content writer jobs work-from-home opportunities are available.

Duties/Everyday Tasks/Assignments

Writing a blog is more challenging than it seems because a writer must create an appealing piece of content that will connect with the target audience and gain their trust. Furthermore, they must produce content that raises brand awareness, increases website traffic, generates pitches on current events, and markets the company's products/services via email, blog posts, ebooks, and more. 

Requirements and Previous Experience

A blog writer should have a BA in English, marketing, digital media, or journalism. They can also take a professional marketing course or obtain digital content production certification. Employers may ask to see a candidate's personal blog, which serves as a portfolio of sorts. 

Other qualifications include using SEO and SEM tools, good attention to detail, industry expertise, proficiency in web-based research, and excellent writing skills. Most employers require previous blog writing experience of at least two years, and we’ve seen content writer jobs in Hyderabad, India, open only to writers with over three years of experience.

2. Technical Writer

Technical content articles are complex, so companies often hire writers to turn highly elaborate information, such as manuals, guides, and FAQs, into content the average person can understand. This content writing job requires candidates to understand the terminology necessary to explain a specific technology (how it works, how it's built, its components, etc).

Duties/Everyday Tasks/Assignments

A technical content writer must research, write, and edit content and fully understand each project's requirements. They must also know how to write tutorials for different applications, alter and improve existing content, write user documentation with technical accuracy, simplify documents so that consumers can digest them quickly, and more.

Requirements and Previous Experience

Aside from excellent verbal and communication skills, a technical writer must have superb conversational and informational writing skills. Companies insist on hiring content writers with an eye for detail. The most crucial thing is to know how to present complex data in a readable, engaging, and concise manner. 

Depending on the industry, a technical writer might require coding and scripting skills, as well as knowledge of content management and learning management systems (CMS and LMS). Agile/Scrum knowledge and problem-solving skills are a plus.

Technical freelance content writers are typically expected to have 2–3 years of experience in the field, but this requirement varies from country to country. For instance, when applying for content writer jobs in Delhi, India, you’ll often see that companies accept people with just one year of experience. Regarding education, a writer must have a BA in English, writing, or software/computer engineering. 

3. Ad Writer

This is arguably the most creative job in the content writing industry. Advertising content writers are excellent storytellers and keep readers engaged. The messages they convey through their content are powerful and memorable, and entice the audience to take the desired action. 

Successful ad writers know how to draw readers in without pushing a sale. Instead, their content naturally leads to purchases. 

Duties/Everyday tasks/Assignments

Ad writers write advertising copy, landing pages, direct mail copy, sales collateral, and product descriptions. Their typical responsibilities include interpreting account briefs, writing reports, researching competitors, target audiences, and clients, and updating campaigns according to feedback. 

Requirements and Previous Experience

Every content writing job ad states that a BA in journalism or English is desirable, but experience in public reactions, copywriting, and media studies may be enough. Internships and work experience are a plus, especially for B2B jobs. 

It is crucial to stay in the loop with the latest industry trends, be creative and deliver innovative ideas, and have good management skills. Most importantly, an ad writer must be able to write in various styles accurately to avoid misleading ads. 

Entry-Level Content Writing Jobs

The Google history of a prospective freelance writer probably contains queries like “content writing jobs work from home for beginners.” If you lack experience and feel stressed about applying for any job, you can practice to get more confidence and skills. Contact a small local company and ask them to write a blog about their business, create your newsletter, blog, or brochure, or write reviews for things around town. At this point, you can even accept lower-paid writing jobs just to gain more experience. 

Note that starting without any experience is also possible, and some employees are willing to train you if they notice you have a knack for writing. Below is a list of entry-level content writer jobs you can apply for to break into the business. They can be part-time or full-time writer jobs, depending on the company. 

  • Copywriter (for various industries)
  • Content writer (for different languages)
  • UX/CX copywriter
  • SEO content writer
  • Crypto copywriter
  • Creative copywriter
  • News writer
  • Marketing content creator
  • Advertorial content writer
  • B2B content writer
  • Web content specialist 

Educational Background Required/Desired 

Content writers don't need a formal degree to apply for content writer jobs online, but a bachelor's degree in communication, journalism, marketing, or a similar area helps. In the absence of a degree, you can look for internship opportunities or work on freelance projects to develop your skills and build a portfolio. It’s worth noting that a portfolio is much more valuable to prospective employers and clients than a degree. 

To become a successful content writer, you must have in-depth industry knowledge. This means understanding SEO and SEM concepts, learning digital marketing, and being familiar with social media platforms. Additional qualifications for entry-level online writing jobs include excellent writing, typing, and editing skills, creativity, effective communication, and the ability to meet deadlines. 

Salary Ranges of Entry-Level Positions in Content Marketing

The average salary for entry-level content marketing jobs in the USA is $60,269 per year (around $5400 per month). However, if you live in India or Pakistan, you can expect drastically lower numbers. For example, you’ll receive around $3,320 annually ($270 per month) for content writer jobs Chennai, India. 

Freelance Content Marketing Jobs 

Some content writers don’t like to limit themselves to a 9–5 job but prefer freelance. There is no specific number of hours a freelance content writer can work, nor is there a fixed number of tasks one may be asked to do. 

Nowadays, there are plenty of platforms offering remote content writer jobs to freelancers. Some are trusted and highly rated, like Fiverr, Freelancer, Upwork, ProBlogger, and iWRITE. It is also worth creating a LinkedIn profile, as this business network offers plenty of remote content writer jobs worldwide. 

When it comes to freelance content writer jobs salary, US residents can earn anywhere from $50 to $1,500 per article. For longer pieces of content, like case studies and e-books, they typically charge around $2,000. Their average monthly salary is around $5,000. 

However, the numbers are different for countries like India and Pakistan. For instance, the estimated salary for freelance content writer jobs in Bangalore is $330 per month, while the numbers are even lower for Pakistani writers earning from $100 to $250 on platforms like Fiverr and Upwork.

Summary

A content writing career is highly sought after in this day and age. Professionals who want to stand out and grab the best writing jobs must have excellent writing, editing, and storytelling skills. Now that you know what content writing jobs there are and where to find them, it's time to start building your portfolio. 

FAQ

What does a content writer do?

A content writer creates engaging and informative articles, allowing brands to showcase their products to their target audiences. Their content ranges from blog posts to press releases and covers various topics. 

What qualifications do I need to be a content writer?

The basic qualifications to apply for content writing jobs are a bachelor's degree and soft skills like language proficiency, communication, listening, and writing. Aside from that, you must have SEO knowledge, research abilities, and editing skills. You can also opt for a specialized certification course, but it is not mandatory. 

How do I become a content writer with no experience?

Learning the basics of writing is the first step toward becoming a content writer. Your grammar, spelling, sentence structure, style, and tone must be on point. The next step is to identify your niche (what you want to write about) and determine your target audience (who you will be addressing). 

Then, you can start writing samples, launch a blog, write for friends and family, or join writers' communities. Once you have several articles to include in your portfolio, start contacting the clients. If you prefer working part-time and remote, Google search “part-time content writing jobs at home,” and you’ll see plenty of ads to apply for. 

How do I start earning through content writing?

You can make money through blogging, freelance writing, copywriting, ghostwriting, UX writing, and technical writing. You can also build an audience and create paid content, write an ebook, enter a writing contest, write for magazines and marketing agencies, and more.

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